Why we need two browsers on every computer This is a post especially for those of you who have two accounts on any social media platform, but it actually applies to anytime you have two different accounts on the same service. Here are examples of cases why this post may speak to you: you have two [...]
How to improve email marketing and the value of friends online
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast majority of brands (social media represented just 4% of [...]
The Artist as a parable for the new era of digital marketing
“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all the while ushering in the era of the talkie. Just in case you didn’t read about the [...]
MDE29: Joseph Jaffe, Chief Interruptor, Digital Marketer and Innovator
This interview is with Joseph Jaffe. Joe is the author of three books, including the groundbreaker, “Life after the 30 second spot” (which, when it came out in 2005, I used to pass around to all the top executives to persuade them about the shift in media and marketing) as well as “Join The Conversation“. [...]
Instagram: mobile, social and rich (media). Why the Facebook deal makes sense.
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is ”What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or profits}?” It seems that the majority of [...]
Who owns your Twitter bio at work?
Whose tweet is it, anyway? In December 2011, I wrote up the saga about Noah Kravitz (see the original post “Social Media Ownership” here) and the issue of who owns your social media profile while you are working for and/or representing a company or brand. It is a tricky question. In this case, Noah had built [...]
Social Media Marketing Nuances – Making a difference across platforms
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging in a conversation. It can also mean trying to automate the community relationship across the multiple [...]
What if… the world were on time?
What if drivers thought ahead enough not to get stuck in gridlock? What if people got out their change ahead of the toll booth while idly waiting in line? What if people respected lines (read: queues, my English friends)? What if Doctors thought that your time was important, too? What if people’s watches were all [...]
Biggest impact on your business?
Tough choices With the limited resources we all have at our disposal, we must make tough choices. Here are a set of options that, with your magic wand, you can provide for your business overnight. Which is to be? Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool. I will be most [...]
MDE28: Sean Keyes, CMO and co-founder of Avalanshare
A new service to give value to digital sharing Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, CMO and co-owner of Avalanshare. AvalanShare is an interesting start-up that helps brands value and encourage sharing. It’s a social media tool whose purpose is to turn existing clients into “vocal” supporters, rewarding them [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
